What Catalans Want

Again, I’m promoting Catalan products to you, Aussies. No worries, I’ll use next entry to explain my Catalan fellas what is a Queenslander home and why is build over pillars. I do promise it solemnly. 

A Queenslander.

But today I visited a website of a book written in english about Catalonia. Of course, targeted mainly to foreigner people. But guess what, they don’t sell the book online! And the tour presentation of the book is mainly within Catalonia! Is like writing a tourist guide of Brisbane and sell it to the same Brisbanites. Well, yes, I usually bought a couple of tourist guides of Barcelona as well, but it was for professional affairs (and is something to be aware of, some of this kind of guides lie like Jim Carrey in “Liar Liar” about history and why the places to visit are places to visit… For not to mention the restaurants to go).

Anyway, the book is called, as the title of this post What Catalans Want and it went to my attention because is another sample of how we Catalans are: we want international recognition, but we don’t have any idea on how to do it and sometimes this brings to this kind of situations were a book in english targeted to non-Catalan people is bought basically by Catalan people. In Catalonia this is called “being more popeist than the same Pope”. Or even chauvinist.

Maybe the excuse of this kind of behaviour is that Catalonia is still not a proper state, and there is a lot of people who grip to that excuse to achieve anything related to Catalonia if it was the last memorabilia available in the whole world. Obviously, this is not the way. Look at the Scots, they are closer to have their own state rather than we are, and with the good look of the British Parliament! (something unthinkable with the Catalan case!).

Anyway, my point of view is that if you are doing something for the foreigner market, instead of encouraging the sells of the product with advertisings and banners of the style: “buy it for the friend who came with an Erasmus scholarship and left still thinking that he was in Spain” (this really happens and is very sad, actually), encourage directly the sells of your product to the foreigner market! For God’s sake, send a copy to the NY Times or to the Courier Mail (er, no, better don’t send it there. They are quite worried right now with all the Murdoch’s Hackgate affair) or the Sydney Morning Herald for a review! Sell on the Internet, instead of the traditional bookshops! Go to Amazon! To iTunes Store! The book version for Kindle is not enough, yet!

And if you don’t have any money with that, it is no excuse! You can always make a video with some grace and hang it on Youtube! Look at the people from Ok Go: their two videoclips that made them famous cost them no more than US $50 both! (the price for the videotapes).

Ok Go – A Million Ways to Be Cruel

Ok Go – Here It Comes Again

Who says you can’t make something like this for your product? Oh, come on! If the most crowded lip-dub ever was a catalan pro-independence one, you can do something as well!

Lip Dup per la Independència. Obrint Pas – La Flama

As I say to my friends when they want to be notorious or want to promote anything: Make your time and money worth!


4 thoughts on “What Catalans Want

  1. Hi Marc:
    Thanks for your interest in our book “What Catalans Want”. Hold on! We haven’t even launched the book yet. You’re totally right that we should be promoting the book *outside* of Catalonia. We are doing our best to do everything you think we should. Here’s where we are so far:

    You can find links to the color print version on Amazon US (http://www.amazon.com/What-Catalans-Want-Toni-Strubell/dp/1611500095) and on Amazon UK (http://www.amazon.co.uk/What-Catalans-Want-Toni-Strubell/dp/1611500095). The book has just been published and is still percolating through the system, so it will take a few more days before it is fully available, but you will be able to buy it from anywhere in the world. Nothing is instant, except…

    We also have Kindle editions currently available: US: http://www.amazon.com/What-Catalans-Want-ebook/dp/B005D5CKD2 UK: http://www.amazon.co.uk/What-Catalans-Want-ebook/dp/B005D5CKD2

    And the EPUB edition will be available on the Apple iBookstore (US, UK, Australia, Canada, France, and Germany, which are all the available choices!) any day now.

    And you can buy all three electronic editions: EPUB, Kindle/Mobi, and PDF directly from Catalonia Press: http://store.kagi.com/cgi-bin/store.cgi?storeID=6FHWY_LIVE&page=WCW

    We will officially launch the book tomorrow night, here in Barcelona. Former President Jordi Pujol will be giving the introduction, and the speakers will include Salvador Giner, the director of the Institut d’Estudis Catalans, Joan Ramon Resina, Head of the Department of Hispanic Studies at Stanford University in California, Henry Ettinghausen, Professor Emeritus at Southampton University, UK, Toni Strubell, Member of the Catalan Parliament and author of the book, and myself, Liz Castro, the publisher of Catalonia Press.

    We have contacted press agencies from all over the world, including the New York Times, the Guardian, and many, many others. If you have any direct contacts, let me know.

    We need people like you—Catalans in English-speaking countries—to help us spread the word. We know you already know what’s going on in Catalonia; we need to reach your colleagues, friends, academics, and even politicians in Australia. Can you help? Buy a book for one of them! (http://www.cataloniapress.com/patrocina.html)

    Got more ideas? Please let me know. We really appreciate your help!


    Elizabeth Castro
    Catalonia Press

    • Thanks Liz.

      Maybe I’ve been a little bit harsh with the critique, but I thought that the book was already available…
      By the way, Jordi Brunet, the photographer, is from Sabadell as well. I worked with him organising the poll for self-determination there 🙂
      I’m always ready to spread the word and I’ll pull threads, but at the moment I don’t have any VIP contact… I hope I will!


  2. And it’s not Jordi Brunet, but Lluís Brunet who took ’em photos. All best and thanks for spreading the word about our book which is being sold worldwide! Toni Strubell

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s